Island Cannabis

Originally established in California, Island Cannabis wanted to rebrand to better connect with new consumers in the Massachusetts and Illinois markets, where their brand and sales were falling flat. The goal was to create a more distinctive, premium identity that reflected the quality of the product, with the potential of becoming a lifestyle brand.

SERVICES PROVIDED: Branding, packaging design and production, 3D packaging renders and mockups, misc marketing assets.

Work done with Hybrid Marketing Co.

In addition to the core/standard Island Cannabis brand (above), I developed a full complementary identity system for Island Reserve, their premium flower line. As the name suggests Island Reserve is higher in quality and comes at a higher price-point and the brand and packaging was designed to reflect that.