“Proud To Be” CSU Campaign
“Proud to be a CSU ram” is the chorus from the CSU fight song and taps into the school spirit/pride, and history of Colorado State University. There were two parts to the campaign. The internal campaign celebrated CSU’s history and tradition. Using a vintage illustration treatment of iconic CSU traditions that spoke to audiences of all ages. Current students and alumni welcomed it as a “throwback,” and for others, it cued memories of their time on campus.
SERVICES PROVIDED: Art direction, illustration, design & layout of miscellaneous collateral, and merch designs, strategy
The external campaign is aimed at donors, alumni, potential students and their parents for the general off-campus market. This part of the campaign celebrates/highlights CSU alumni and their diversity of careers and personal stories.
Notable alumni local to Colorado were highlighted, chanting our gameday chant. Generating pride during our in-state rival game and premiering on ESPN. The campaign content was 500x more engaging and viral than CSU’s average branded content, setting a record for campaign performance. Approximately 250k unique visits to the Proud to Be campaign landing page during the period. 18 million total estimated advertising impressions during that period.
CREDITS: Design Lead: Adam Mendez, Contributing illustrators: Brett Styles Design, Adam Mendez, Cameron Nelson, Video: Brian Buss, Ben Ward, and Joe Mendoza, Producers: Mark Hanson, Colleen Rodriguez, and Marla Wegrzyn. Strategy and Direction: Elias Martinez