Wana Rebrand Pitch
Wana is one of the most successful and oldest gummy brands in the U.S. Word on the streets was that they were looking for a rebrand but did not want to change their existing packaging production methods due to cost. We pitched a solution to update their brand with more personality to stand out more in today’s saturated edibles market.
SERVICES PROVIDED: Art direction, logo & branding, packaging design.
Work done with Hybrid Marketing Co.
Wana is available in most cannabis-legal states across the U.S. With the varying state compliance guidelines not allowing images of fruit on cannabis packaging, a more abstract design approach that would work with around these varying compliance guidelines was a key part of the design.
