Housing Works NYC Good Campaign

Housing Works is a New York City nonprofit providing healthcare, housing, and advocacy for vulnerable New Yorkers. To highlight the impact of its bookstores, thrift shops, cannabis dispensary, and healthcare services, we created the NYC Good campaign—a bold brand initiative spanning wheat-pasted posters, digital ads, merchandise, and campaign collateral that celebrated the organization's role in making New York City a better place.

SERVICES PROVIDED: NYCGood brand creation, art direction, collateral design

Work done while at Hybrid Marketing Co.