HOT ROCKS GRILLER CHALLENGE 2017
Every year the Denver Health Foundation’s Hot Rocks Griller Challenge kicks off the summer with a grilling competition to raise money for Mens’ Health at Denver Health. Supporters flood the courtyard patio outside Elway’s in Cherry Creek for live music, food and drinks, and games. More than a dozen of Denver’s best chefs competed in a sliders ’n’ sides cook-off with attendees eating the grilled creations and voting for the winner. Working with just the pre-existing logo, color palette, and a loose idea for a headline from the client, the challenge was to create a unique concept for each year of the event.
Collateral included printed invites, 5280 magazine ads, posters, bill inserts, stickers, menu banners for the chefs’ tents, and the t-shirts for the competing chefs.