Carry-On Cannabis

Carry-On blends mid-century futurism with modern retail through a playful, travel-inspired concept. The brand reframes the dispensary experience as an interstellar escape, grounded in approachability, design clarity, and a distinctly human tone. I partnered with Carry On to develop the brand from the ground up, crafting everything from the identity and voice to the website and launch campaign. The result is a cohesive retail ecosystem that feels intelligent, cinematic, and unmistakably Carry On—celebrating exploration without slipping into cliché. Visit the website.

Store design and architecture by Valere Architects, Inc.

SERVICES PROVIDED: Brand Identity, Logo Design, Visual System, Front-end Web Design, Campaign Strategy